"DON'T USE CREATIVITY WITHOUT A PURPOSE.
USE IT TO SOLVE PROBLEMS."
Product Design / Design Research
Built the system logic and HITL workflows that turn messy inbound emails into structured, actionable leads.
Led and executed desktop and mobile shopping + member experience.
A 0–1 eCommerce platform for home building materials.
Service Design / Design Research
A service design project improving the feedback loop across customer experience, backend triage, and cross-team response.
Product Design / Design Research / Service Design
A customized operation interface for an experience device designed to support elderly users with dementia.
UIUX Design / Design Research
A trip planning tool designed to help visitors efficiently plan their national park trip with ease.
